Srixon Sports Asia was established by SRI in 1996 as a sales and distribution affiliate in Southeast Asia. In 2005, the brand was created with the Srixon Z-UR golf ball. Two years later, SRI acquired North American golf club manufacturer Cleveland Golf Company.
In the intervening years, SRI has built Cleveland Golf and Srixon Golf as its international flagship badges. Srixon Golf Balls now compete in all levels of the golf with low compression models such as Srixon Soft Feel, now in its 10th generation, while the Q-Star Tour 2 is offered as a performance ball for the recreation player.
In the premium market, Srixon has built a stable of major winners that include Vijay Singh, Keegan Bradley, and Graeme McDowell to play its flagship ball, the Z-Star.